Safaryar Holidays expands Istanbul B2B operations into Balkans

By AI, Created 1:10 PM UTC, May 21, 2026, /AGP/ – Safaryar Holidays is widening its Istanbul hotel-wholesale business into Türkiye–Balkans cross-border destination management for European travel agencies. The move gives trade buyers a single contract for hotel inventory, ground operations and multi-country itineraries across key Balkan markets.

Why it matters: - European travel agencies want one partner to manage Istanbul stays and onward Balkan itineraries without splitting contracts or operations. - The expansion targets demand from Germany, the UK, France, Spain and Benelux buyers for integrated regional packages. - Safaryar Holidays now combines hotel contracting, ground services and itinerary management across Türkiye and the Balkans.

What happened: - Safaryar Holidays announced an expanded B2B service covering Türkiye–Balkans cross-border travel programs for European travel agencies. - The Istanbul-based company is TURSAB-licensed and operates as both a destination management company and a hotel wholesaler. - The new offering covers North Macedonia, Bulgaria, Albania, Montenegro and Bosnia and Herzegovina alongside Istanbul. - Founder Alper Tekin said European agencies have asked for one operational partner that can handle Istanbul inventory and Balkan extensions under a single contract.

The details: - Safaryar Holidays has 40+ directly contracted Istanbul hotels and 257+ total partner properties. - Contracted inventory includes hotels in Taksim, Şişli and Harbiye. - The company holds exclusive sales rights for several boutique and four-star Istanbul properties. - The Safaryar B2B agency portal at safaryarholidays.com offers real-time availability, net wholesale rates, instant booking confirmation and post-booking modification workflows. - The portal supports XML and API integration for agencies using their own booking platforms. - Safaryar Holidays serves FIT bookings, group tours, MICE and customized luxury itineraries. - The company supports source-market rate strategies for Germany, Austria and Switzerland, plus the UK and Ireland, Spanish-speaking trade, French-speaking trade and Balkan-region outbound agencies. - Settlement terms and credit lines are configurable by agency partnership.

Between the lines: - The expansion positions Safaryar Holidays as a regional connector, not just an Istanbul hotel supplier. - Single-point contracting can reduce operational friction for agencies building multi-country itineraries. - The portal and API features suggest the company is competing on distribution as much as on inventory.

What’s next: - European agencies can register for access at safaryarholidays.com. - Agencies can also request XML integration documentation from the partnerships team. - Safaryar Holidays is likely to keep building its Balkan operations if trade demand continues to favor bundled regional programs.

The bottom line: - Safaryar Holidays is turning its Istanbul B2B base into a broader Türkiye–Balkans trade platform for agencies that want one supplier for hotels, transfers and cross-border operations.