AGP Executive Report
Last update: 8 hours agoAI in Advertising: A Resemble AI audit of ads on Meta found 8.9% contained AI-generated or manipulated media, while only 0.06% disclosed AI use. Global Media Business: Omnicom Media won Lavazza’s global account, worth about $110 million in 2025 spending, after an eight-month pitch. Media Talent: IMI Media Academy and the Abdulla Al Ghurair Foundation launched a five-year partnership aiming to reach 29,000 young people and build routes into media careers. Regional Innovation: Precision Media unveiled an AI-powered platform at its first retail media summit, while HYVE launched a new AI-powered media model in Dubai and Riyadh.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.